Welcome to WKI’s
Design Your Business

Where innovators come to design the business value of their ideas.

Congratulations, you are on your way to designing the commercial value proposition for your idea, and we are here to guide you every step of the way!

Log in and let’s get started!

Design Your Business Value

Below are nine modules, each addressing a specific piece of the business value puzzle. Each module includes a visual framework, coaching videos, tool tutorials, illustrative examples, and templates to help you design a compelling value proposition for your idea.

We suggest you walk through the modules in sequence, taking time to explore, model and map the business value of your idea. Be prepared to be inspired! Here we go!

Link to What’s Your Idea?
1

What’s Your Idea?

Link to What’s The Problem?
2

What’s The Problem?

Link to Where Does Your Idea Fit?
3

Where Does Your Idea Fit?

Link to Who’s The Potential Customer?
4

Who’s The Potential Customer?

Link to What’s Your Path to Market?
5

What’s Your Path to Market?

Link to Where’s the Money?
6

Where’s the Money?

Link to What’s Your Competitive Edge?
7

What’s Your Competitive Edge?

Link to Can You Execute?
8

Can You Execute?

Link to What’s Your Story?
9

What’s Your Story?